Customers & Markets

You must first complete Marketing Basics before viewing this Lesson
Please sign up for the course before starting the lesson.

In general terms, a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketer’s organization. As this definition suggests, a customer is not necessarily someone who is currently purchasing from the marketer. In fact, customers may fall into one of three customer groups.

Back to: Marketing Management